Career Exploration & Guidance: Business and Management

The twenty-first-century art world offers performers and professionals an unrivaled variety of opportunities, but also requires a never-before-seen investment in skills beyond artistic talent. Today's artists must build sustainable success in this new arts economy through collaborative big-idea thinking that celebrates a continual engagement in creative process. Presenting creativity as a process with unlimited applications, The Artist Entrepreneur empowers young artists to step into the new arts landscape and build their own careers. Along the way, the book demystifies essential business skills from self-promotion, branding, touring, and intellectual property exploitation to contracts, revenue sources, and bookkeeping. Addressing students from across the artistic spectrum, this book offers practical exercises to develop individual skills while empowering a new generation of artist entrepreneurs with the promise of a new arts economy.

Designed specifically for those who want to work for themselves, this volume dives deep into the many ways that individuals can translate doing what they love into a business. There are many business sectors that are ripe for entrepreneurship, including real estate, the creative arts, manufacturing, personal care services, retail, fashion, finance and so much more. This volume also highlights some critical aspects of entrepreneurship, from writing business plans to managing finances.

Careers in Real Estate, Sales & Insurance explores a variety of growing fields to help young adults gain a head start in learning more about the many career opportunities available for those who want to pursue a career in real estate, sales, or insurance.

This book covers the following job areas in marketing: Digital marketing, SEO (search engine optimization) and web analytics, Social media marketing, Graphic design, Brand management, Product marketing.

The Twelfth Edition of this powerhouse best-selling text maintains its tradition as the most comprehensive, up-to-date guide to the music industry in all of its diversity. Readers new to the music business and seasoned professionals alike will find David Baskerville and Tim Baskerville's handbook the go-to source, regardless of their specialty within the music field. Music Business Handbook and Career Guide is ideal for introductory courses such as Introduction to the Music Business, Music and Media, and other survey courses as well as more specialized courses such as the record industry, music careers, artist management, and more. The fully updated Twelfth Edition includes a comprehensive discussion of the streaming revolution and its impact on all parts of the value chain, including composers, performing artists, publishers, and labels. The book also analyzes shifts in the competing platforms of consumption ranging from fast-shrinking physical formats and broadcasting to downloads and subscription services. This edition offers more vignettes than ever, illustrating how individuals in different industry roles advanced their careers, as well as how they've adjusted to the intertwining influences of technology, law, and culture.